A few of us (Paul, myself, Chris, Maria and Megan) met on Tuesday night at TUCC to kick off our new club. We found ourselves addressing a few key questions, so I thought that might be the most appropriate structure for this posting (as opposed to boring meeting notes).
What's the problem?
- People don't get it. Design isn't seen as an important part of the MBA curriculum or of many professional settings - therefore, we feel like we "get it" and no one else does. How can we change that, and help people understand what we understand?
- We want to sustain and nurture the sense of excitement and eagerness to learn that began with Professor Yoo's course.
- We want to introduce new students to design thinking.
- We have an itch (to learn more) and want to scratch it.
- Share information and foster discussion about personal and professional dilemmas which might benefit from design thinking.
- Read design- and innovation-centered books, perhaps as part of a monthly book club (or some variation thereupon)
- Visit local companies with a design focus
- Brainstorm collectively - ideate to help each other solve problems
- Document our activities - tell our story
- Network with similar groups at other universities and companies
- Provide hybrid consultative advice, incorporating our business-smarts with our design savvy
- Design should be a part of the MBA toolkit, and is equally important compared to economics, finance, accounting, marketing, etc.
- Design should be a part of every company, and is equally important compared to Human Resources, Information Technology, Facilities Services etc.
Meeting again on Tuesday, 6-24 at 6:30 PM (location to be announced)
- Goals:
- Apply design thinking to our club and our main problem
- Brainstorm and ideate around this group, trying to answer all the questions above and determine the best design for this group
- Leave all options open - encourage crazy ideas - fail often to succeed faster!
-David Sutton
brinserdave@gmail.com
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