Monday, June 30, 2008
Programmer Wanted
Wednesday, June 25, 2008
Our Manifesto & Name
They have a really cool manifesto that I thought I'd share. I propose we write our own manifesto to solidify our group identity and keep our purpose top of mind.

Tuesday, June 24, 2008
WSJ- The Journal Report Product Design

Design Thinking Library
Editors: Richard Bolland and Fred Collopy
The Back of the Napkin
by Dan Roam
by Tom Kelley
ZAG
by Marty Neumeier
Designing Interactions
by Bill Moggridge
(in process of reading this one)
Let me know if you're interested in any of these! Maybe we could exchange at the next meeting of our group!
Friday, June 20, 2008
6-17 Meeting Wrap-up and Next Steps...
A few of us (Paul, myself, Chris, Maria and Megan) met on Tuesday night at TUCC to kick off our new club. We found ourselves addressing a few key questions, so I thought that might be the most appropriate structure for this posting (as opposed to boring meeting notes).
What's the problem?
- People don't get it. Design isn't seen as an important part of the MBA curriculum or of many professional settings - therefore, we feel like we "get it" and no one else does. How can we change that, and help people understand what we understand?
- We want to sustain and nurture the sense of excitement and eagerness to learn that began with Professor Yoo's course.
- We want to introduce new students to design thinking.
- We have an itch (to learn more) and want to scratch it.
- Share information and foster discussion about personal and professional dilemmas which might benefit from design thinking.
- Read design- and innovation-centered books, perhaps as part of a monthly book club (or some variation thereupon)
- Visit local companies with a design focus
- Brainstorm collectively - ideate to help each other solve problems
- Document our activities - tell our story
- Network with similar groups at other universities and companies
- Provide hybrid consultative advice, incorporating our business-smarts with our design savvy
- Design should be a part of the MBA toolkit, and is equally important compared to economics, finance, accounting, marketing, etc.
- Design should be a part of every company, and is equally important compared to Human Resources, Information Technology, Facilities Services etc.
Meeting again on Tuesday, 6-24 at 6:30 PM (location to be announced)
- Goals:
- Apply design thinking to our club and our main problem
- Brainstorm and ideate around this group, trying to answer all the questions above and determine the best design for this group
- Leave all options open - encourage crazy ideas - fail often to succeed faster!
-David Sutton
brinserdave@gmail.com
Business ideas
One of the things I was hoping to contemplate on this blog is ideas for new businesses. Two of the areas that I find very interesting are web based business models and mobility oriented services. To explain: we all know what a website is and there is no shortage of web based businesses. My hope is to come up with something better than what is out there. Something that takes an existing an idea like Mass Customization / Personalization or an Auction based web business and does it better.
Here are two ideas I have been kicking around in this area:
Personalized Clothing. Lands End already has this and does a very good job with it. If you want to see what they do visit their site: http://www.landsend.com/. Click on Men’s or Women’s clothing and look for the links that say customize. This is one of the fastest growing areas of their business. It seems to me that there are big opportunities to do more in this area. I’m interested in your thoughts on this.
Auction Site. We all know about eBay and Priceline. The auction based business model is now established as a working solution on the web. My thoughts on eBay are that it addresses too much. It is now full of lots of brick and mortar businesses and individuals selling everything from engagement rings to nuclear subs. I think there are opportunities to specialize auction sites. Bring together one type of buyer such as an art site or estate sales or something else that is specialized and build the site around the needs of that particular group of buyers and sellers. One idea I had was to get small time vendors in places from around the world to put their goods on an auction site. Limit the vendors to art & crafts: hand made jewelry, rugs, pots, carvings etc. Make the site a specialized place and market it to consumers as the place to shop for authentic hand made crafts from around the world. Thoughts?
We all saw on the design tour how mobile services are the next big thing. There are many opportunities here for design applications or services for mobile services. One idea I had in this area is to provide a service oriented around nightlife. With every mobile being a potential live streaming video/ audio/ picture generating sensor out in the world why not build a business around clubbing / nightlife. For 20 and 30 something people in cities all over the world people know most of the bars and clubs available to them but no one every really knows things like how crowded a place is, who’s really there, how long the line is. What if you could jump in a cab, browse a site on you r mobile and get live or recently uploaded pics (say 3-4 mins old) or live video of a bar or club? Maybe you could get other info too? You could make a decision on where to go in real time w/o actually having to go someplace that is dead or too crowded. Just one idea. What do you all think? What kind of info do you want when all you have is your phone? Traffic? Weather? You can get this from the radio. Think of what you really want to know that you can’t really get unless you’re in front of a PC. I am interested in hearing what you think on this as well.
Thursday, June 12, 2008
Omnipresent Swoosh
Today, while I flipped through the PRSA National Conference brochure, I came across just a few examples of the omnipresent swoosh and I laughed again. How trite.

Wednesday, June 11, 2008
Design Website

Friday, June 6, 2008
Welcome Club Blog
Sunday, May 11, 2008
Interview
They never take the subway. Don't own bikes. There is Phillycarshare in their complex which is a community car, but they haven't used it yet. There is also a shuttle which goes to Center City but they rarely use it. Don't know when it comes, not always dependable.
They enjoy walking when it's nice and run every morning so they don't always need their exercise walking to work.
Interview
On the weekends they use their cars because they both have garages and it's easier to get to Center City. Cabs don't come very often and calling one can take a lot of time.
Usually take a cab or drive and park at the airport. Rairly take regional rails unless they need to get out to meet husband in Berwyn.
Neither likes taking the subway. They don't feel safe. It's not clean and not convenience to where they live. Only if going to the Sports Complex and in a group of people and only 2 times a year.
Having a garage has changed their transportation habits as they both drive much more often.
One of the girls bikes for recreation, wouldn't use it to get around. Her husband loves to bike but he mostly uses his company car to get around. He travels to and from NYC alot.
Both like to share cabs rather than pay for the cost on their own, but also don't always like walking.
Switching office location from center city to 30th&market
Interview with LaSalle student
Saturday, May 10, 2008
Indepth Interview #1
Demographics: 25 year-old male, 3rd year medical student, lives in
Could be considered an "extreme user" because he rarely does anything but walk
Comments regarding reactions to various modes of transportation:
Walking
- cheap, easy, quick if you're going close by
- can continue moving at intersections
- aren't hampered by traffic jams, buses stopping, etc.
- just walk in when you get there
- freedom to go wherever he wants
- beneficial to health
- don't have to worry about parking
- can't go anywhere further than walking distance
- "no one comments on my sweet ride" (jokester)
- can take a long time
- susceptible to the elements
- not as flexible (great deal of planning/expense if going out of the city)
Bike
- get places fast-ish
- expands radius that he can go to
- can get hurt easily - especially on busy city streets
- worry about locking it up and storing at apartment
- maintenance issues (flat tire, etc.)
- really only good for three seasons
- not good when it's raining or snowy
- have to adjust attire
Bus
- can smell
- “rough crowd” at times
- Quicker than walking
- Requires payment
- Have to wait for it
- Time schedule
Subway
- Smells really bad
- Only goes to a set number of places
- May have to wait
- Safety – “take your life in your hands” if taking a certain times of day
- Either have to get tokens or use pass
- Fast and connects main quadrants of city
Cab
- Fast and direct
- Keeps you out of the elements
- Dangerous drivers
- Expensive
Wednesday, May 7, 2008
Interview
Harry and his wife live in Center City Philadelphia above Suburban Station. Harry commutes to NYC every day and his wife walks or takes public transportation to Jefferson Hospital where she is a resident.
Parking Wars
For those of you that haven't seen Parking Wars, it is on A&E and is following the Philadelphia Parking Authority around the city. I am an avid watcher as I love seeing our city on television and occasionally see them filming around the city. I think the shows goes along with the fact that people generally don't like parking in Philadelphia as it's generally cumbersome, and almost everyone has had a parking ticket at one time or another.
See a clip from the show:
Tuesday, May 6, 2008
Interview
A typical week: I'm fortunate enough to walk to work everyday--I live at 2nd and Church (half a block above Market) and work at 6th and Market. It's such a short distance that it's silly not to walk and I get in a bit of exercise. At the end of the workday, I walk to the gym (5th and Spruce) and then walk home. On days I have class (Wednesdays this semester) I walk from work to 15th and Market. After class, I used to take the El home because it's convenient--there's a stop outside TUCC and outside my apartment (2nd and Market). It's cheap and easy to use. I've only taken the bus once and I think it's a pretty intimidating experience--I never know where it's going to stop--and it's a bit stressful to determine whether I should pull that cord over the window or not--and when to do it. So the El is usually my choice. However, a few weeks ago, a man got attacked at an El stop in Center City. Since I am traveling by myself at night, I decided to forgo the El for a bit and grab a cab or convince my boyfriend to pick me up after class. I'm pretty satisfied with the cab situation in the city...the drivers are usually pretty friendly and know where they're going. I take cabs whenever I'm going out on the weekends or a random weeknight. It's nice to hop in and go--without having to figure out a public transportation route or walk anywhere. I don't have a car in the city--I'm the world's worst parallel parker, and I couldn't justify the costs of gas, insurance, and parking when I would only use it to go grocery shopping about twice a month. When I have to make a trek to the supermarket, I borrow my boyfriend's car, or bum a ride when a friend also has a grocery trip planned. Lucky for me, all of my friends have cars. And I'm OK with being a mooch. Finally, I'm a big fan of trains. I take Septa Regional Rail lines to see family in the suburbs--probably at least once a month for a baby shower, trip to see my grandmother, or other family get-togethers. Or I'll take it to the airport to catch a flight or pick someone up. It's reasonably-priced, has regular convenient schedules, and the Market East station (12th and Market) is close to work and home. The trains usually run on time--and it's never disgustingly crowded, which is nice. Each summer, I take the New Jersey transit train every weekend to Atlantic City. Someone will pick me up from there to take me to North Wildwood where my family has a house. If friends come with me, we drive, and I skip the train.
So that's that. To sum up, here's a day when I take a few modes of transportation--I walk to work (why not?), and then to class (clear my head after work and it doesn't cost me anything), and then take the El home (runs pretty frequently, cheaper than a cab, door-to-door service (sort of)). The next day, I borrow a car to drive the grocery store (I go to a place on Columbus or 5th and Spruce, which aren't so far that I have to drive, but there's no way I'm lugging bags anywhere). Then, I might jump on a train to head somewhere out of town--(again, convenient, I don't have to ask to borrow a car for a long period of time, and I get some time to get some work done or read a book.)
Interview
Monday through Friday, I walk from home to work. Home is 16th/Spruce and work is 21st/Market. I take the same route everyday, up 16th to Locust, down Locust, through Rittenhouse, up 19th, down Chestnut and up 20th to Market. I take this route because most of the Patco people walk right up 16th Street (Patco is one block from me - 16th/Locust) and I hate walking through congested sidewalks. I walk fast and most people who don't live in Philly don't know how to walk on a sidewalk. Also, its nice to walk through Rittenhouse in the warmer months.
My other mode of transportation is my car. I use it probably 4 out of the 7 days a week. I use it for getting to Target, the grocery store, getting back and forth from old city (boyfriend lives there). When I drive, I take the same routes every time. To Old City, I usually take Pine St., because its not as congested as Chestnut, and Washington Square cuts Locust off. I also try and take the route with the most intersections that don't have a No Turn on Red sign, so I can get there faster. I avoid busy streets like Broad and Market. I drive for many reasons: Its more convenient, especially if I have a lot of stuff to transport. Lately, there's been subway attacks, so I feel like driving is also safer. I'm also not patient, I don't like waiting for buses or subways.
Finally, the last mode of transport I take are cabs. We take cabs mainly when we're in heels, or if its raining, or if we're drinking. Usually occurs on Friday and Saturday nights.
As an aside, I have only taken the bus twice since I've lived in Philly (been here four years). I only take the Regional Rail when I need to get to the airport and no one can drive me. Subway is for going to games at the Stadium, or taking it back and forth from olde city to center city if I don't have my car.
SEPTA BLOGS
Another interesting blog called SEPTAkid tracks a father who takes his son with him on Philadelphia public transportation and his journey in around the city. http://septakid.blogspot.com/
Interview #3 - LN
Car owner, two children.
After our interview she noted that the implications of pollution and emissions from vehicles is an important issue for her. Her daughter has asthma and finds that it's particularly difficult for her when around buses, etc. that produce excessive emissions.
Transportation Journal - May 5
Morning Commute
- Walked 1/10 mi to bus stop. If bus isn't right there when I arrive, I continue walking north on 11th until it reaches me. I figure I can get at least a little more exercise in!
- Take bus north on 11th Street approximately 25 blocks.
- Exit bus and walk 3/10 of a mile of so to office building.
- Often stop for coffee or breakfast along the way.
- Observations:
- Customer flow - I've contemplated why some days the bus is jammed full with people and other days there's barely anyone on it. Fridays seem to be the slowest day - imaginably because people might be taking a long weekend.
- Busy and Chaotic - The bus on this Monday had lots of patrons and many children. Some were yelling, other were standing in aisle seeing if they could stand without holding on. A handful of people were chatting, and the overall sense on the bus was a bit of chaos.
- Sensory Overload - Mass transportation in Center City is like sensory overload. You see crazy things, listen to loud conversations on the bus, smell someone's massive application of perfume (or the funny smelling homeless person who caught the bus), see people and cars darting around, etc. At times I find that it can often be too much.
- Depending upon what I have that night I'll either take the bus or subway. I debated this evening whether or not to take the subway, even though I didn't have class I needed to pick up my dry cleaning and it would kind of be on the way home. I would rather ride above ground though - especially on nice days - so I elected to ride the bus.
- Luckily as I was getting close to 12th Street, the bus was stopping - in an effort to take a picture of the train tracks near Temple's campus, I ended up seeing the bus and having to run to catch it ... hence the action shot below!
OBSERVATIONS/COMMENTS:
- Variety of options for transportation in Center City. On my bus route along I encounter several including bus, train and surface trolley.
- The grid system of Center City increases the ease of navigation. A woman from out of town stopped the bus driver and asked if the bus would go to Children's Hospital. He told her to walk to Walnut and take a bus West, getting off around 34th. Based on those directions, even though she was from out of town, she felt confident that she knew where to go.
- Diverse constituency using mass transportation. As I travel throughout the various areas of the city on my morning commute there is a wide variety of individuals - young/old, male/female, various nationalities - taking advantage of Septa. However, it's interesting to note that they generally are traveling within a certain area and not extending too far beyond that.
Monday, May 5, 2008
Walking to Work
I have approximately a mile walk to and from work. Every day I take a different route depending on how traffic moves and the traffic lights change. No matter the time or weather, I like to keep moving and walking quickly, so my habits tend to be more around traffic than anything else. I never take public transportation to work because walking to and from work helps me prepare for the day, and decompress at the end of the day. That and I tend to use walking as a form of exercise and money saving method.
I also need to have a cup of coffee in the morning. That being said, recently my favorite coffee shop Capriccio at 17th and Locust has closed. I used to make sure that make walk evolved round stopping there, however since closing my walks to work have been very sportatic. I'm sure that my patterns will change once I find a new coffee shop that will take Capriccios place.
Interview
Jessica is a student at Drexel University and an intern a Maven Communications in Center City.
Broad Street Run
But enough about me, for those of you who don't know, SEPTA provides free service on the broad street and L throughout the day. Very convenient for those that cannot access the middle of the city for the entire morning.
One of my favorite and least favorite parts about the run is getting there. Because I live about half a block from the subway, I usually take advantage of the free service up to the start at Olney. The problem is I'm not the only one who does this. In fact 22,000 people participated this year, and most of them park somewhere around the subway and take it up to the start. It therefore becomes the ultimate battle to find a centimeter of space within the train, as the door opens at each of the stops. So many people are on the trains that it is actually hard to breathe. The train I was on actually skipped making stops because it was to maximum capacity. I would say probably 1,000 people were on my train alone. I did feel bad for the poor family that was dressed for church at the Race/Vine stop who could only shake their heads and hope that soon an empty train will come along. All and all, a great day!
Bike - Bus - Train Observation
I locked up my bike at the train station which happens to be next to the Greyhound Bus station and the Chinatown bus station. I took pictures of the Chinatown bus, which is truly a phenomenon to me. (http://www.chinatown-bus.org/) This bus has direct service to NYC and DC and leaves every half an hour from 8:00am to 11:00pm for only $20. At the time of the photo there were two buses lined up for departure.
I also decided to go into the Greyhound bus station and take some photos of the people waiting in line for the buses and some pictures of the timetables. Most everyone had some sort of luggage and appeared either tired or lost.
In the train terminal I snapped some photos of the line to buy tickets, the platform, and the train time display monitors. The train station had people hanging around and people waiting in line for tickets. The station I was at is located in a mall so some people were probably wandering. The people on the train were diverse. A group of younger kids got on in University City, which kind of confused me because it was relatively early in the day, 1:00pm and I was wondering why they would be heading out of the city at that time.
SUBJECTIVE:
Something that came to mind while writing this post is the amount of times that the ability for me to transport my bike on public transportation has definitely influenced my choices of whether or not to ride it in the first place.
Rittenhouse Spring Festival Observation
The photos are in the slideshow.
Transportation - Self Evaluation
Now that I live in the city, I typically walk everywhere. I find that I make this decision for a few reasons: 1. I do not have a bike lock, so that eliminates using my bike. 2. I like the exercise of walking. 3. It kills me to spend the money on a cab, when I know I can easily walk to just about anywhere in center city. This past weekend, I did ride my bike to the sports complex to watch the Broad Street Run. It was too far to walk, and how could I pass up an opportunity to ride down the middle of Broad Street without having to dodge cars or stop for any lights?
I find that the only time that I would use other modes of transportation in the city, is if I was traveling to main campus, or the Sports Complex (subway). This is mainly due to teh fact that there is a subway stop on my block, and it is easy.
In terms of route preference when I walk to places, I will typically change the route depending on the traffic lights. As we discussed in class, I am one of those people who does not like to stop at lights, and will often change the path of travel, depending on which light is green.
Sunday, May 4, 2008
Saturday Trans Acitivity - Lindsay
I headed out for a hair appointment that was scheduled for 11:30am. I left my place at 11th and Clinton at 11:22am pretty much anticipating I was going to end up being late since my appointment was at 3rd and Bainbridge. I grabbed my TransPass hoping to catch a bus on the way down - not only to speed up getting down there but because I had sandals on that tend to hurt after walking too much! No bus ... walked all the way and rolled in about 10 minutes late.
Walked back towards my place in the early afternoon and had to stop by the grocery store on the way. Since I hate walking on South because it's too congested and can often smell funny, I took Lombard - even though I would technically end up backtracking to get to Whole Foods.
Later that afternoon walked to meet a friend at 7th and Bainbridge for coffee. I documented some footage along the way and noticed how many things take place along any one walk. There was a family walking around in sombreros (early Cinco de Mayo celebrants?!), a dog that went nuts around anyone or any dog that came near, a woman sweeping her steps who acted as if we knew each other, skateboarders who cut me off.... There's really any overwhelming amount of activity for the senses to process.
General Observations
However, when I started working at Temple (just under a year ago), I got a TransPass to ride the bus to and from work every day. Whenever not heading to work, I prefer walking - mainly because I hate not being able to continuing moving. I find riding in cars or cabs almost torture - especially when you're trying to get around Center City at lunch time. You can barely move and sit through red light after red light....
But the TransPass has encouraged me to get in and around the city more. I've used it many times to take the subway to the stadiums, the train out of Center City and so on. The convenience of the TransPass was the secret for me ....
Interview 4
Another short interview. Lives in South Philadelphia, extreme user of bikes. Currently working out of town in Houston. Says he takes planes and cabs everywhere now for work.
Interview 3
And another short interview. Lives in South Philadelphia, extreme user of bikes. Usually bikes everywhere, does not own a car.
Short Interview 2
Another short interview. Lives in South Philadelphia and works in Center City. Usually takes the subway to work, but says will start to walk now that the weather is getting nicer.
Interview 1
Short interview about choice of transportation for the day. Lives in center city, considered extreme user of bikes and walking, does not own a car. Chooses to walk today to bring the dog.